From Reality TV Geek to Podcast Boss: Jane Yee on Building Hits at The Spinoff

This episode I talk to Jane Yee, who is the Head of Podcasts at The Spinoff, host of The Real Pod, and a giant reality TV geek.

Jane shares:

• The path that led to her role as Head of Podcasts at The Spinoff, and explains what that role actually means. 

• How The Spinoff podcast network selects and develops shows, and how the process works within a media company.

• The production and marketing team at The Spinoff and how they work out, and work to, a launch plan.

• Overcoming the anxiety of self-promotion and the need to constantly talk about your own work.

• The benefits of ongoing podcasts vs limited series.

• Monetisation, brand alignment, and the value of your listeners.

• Audience targeting and how The Spinoff approaches all of their podcasts with the same ‘voice’.

• Her top tips for creating a podcast worth listening to.

• How the New Zealand podcast industry will change in the next 5 years.

We also discuss the upcoming NZ Podcasting Summit, and Jane shares every single one of the podcasts she listens to, links to which you can find below!

The Real Pod (Jane’s show) | Surviving Sister Wives | Bachelor Party. | POOG. | Dear Joan and Jericha | Culture Vulture | The Shit Show | Queen of the Con | Sweet Bobby | Do you know Mordechai?

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