Podcast Monetisation Strategies with Bryan Barletta

This episode I talk to Bryan Barletta who is an expert in podcast advertising and AdTech. He runs Sounds Profitable, which covers strategic and tactical changes to the business of podcasting via a podcast, a newsletter, and more.

We discuss:

• Are you ready to monetise your podcast?

• Options for monetisation

• Why audience targeting matters

• CPM vs sponsorship

• Calculating the value of your listeners

• How to contact potential sponsors

• The three types of podcast ad’s

• Whether you should monetise at all

If you have any questions about podcast advertising, get in touch at kane@precisionpodcasting.com.

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