Target Your Podcast Audience Like a Pro
Kane talks to three digital marketing experts from Australia.
We discuss target audience, niche, avatars, where to find them, how to connect with them, and whether or not to target them with specialised content.
Dane Porter is the co-founder of Ground Zero Digital.
Carma Levene is the Social Chameleon, and co-founder at The Marketer. Follow her on Facebook and Instagram.
Broden Johnson is the co-founder at Yakk digital. Book a free 30 minute strategy session here.
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The home of expert advice for podcasters.
Thinking of starting a podcast? Jane Yee, Head of Podcasts at The Spinoff, shares her secrets: launching shows, team structures, overcoming self-promotion, monetisation, audience targeting & top tips for success. Plus, the future of NZ podcasts & her fave shows! #NZPodcast #PodcastingTips
Turn your podcast into a money-maker! This episode features Bryan Barletta (Sounds Profitable) – a podcast advertising & AdTech expert. Learn key monetization options, audience targeting tips, ad formats, and how to value your listeners. Plus, explore the crucial question: Is monetization right for you? Discover how to navigate the world of podcast sponsorships and unlock your podcast's revenue potential! #podcasting #monetize
Ready to launch your podcast? Don't forget promotion! This episode features Broden Johnson (Yakk Digital), Carma Levene (Social Chameleon), and Dane Porter (Ground Zero Digital). Conquer self-promotion fears, build your brand, and master social media & SEO strategies. Learn from the pros and get your podcast discovered! #podcasting #promotion
Extract maximum value from your podcast! Jaclyn Schiff (PodReacher) joins The Podcasters Club to unlock the secrets of repurposing. Learn her 4-step process, explore AI writing & transcription tools, and discover the best platforms for reaching new audiences. Plus, weigh the pros & cons of DIY vs. working with a pro. Get ready to turn your podcast into a content goldmine!
Choosing the right podcast hosting platform is crucial! This episode features representatives from Buzzsprout, Captivate, and Transistor.fm. Hear in-depth discussions on plans, limits, analytics, monetization, and pricing. Each guest makes their case for why their platform reigns supreme! Don't miss this essential guide to finding your perfect podcast hosting match.
No one has time for lazy show notes! Jaclyn Schiff (PodReacher) dives deep: descriptions vs. notes, must-have elements, & pro writing techniques. Discover the power of show-notes to engage listeners & grow your subscribers! #podcasting #shownotes
This episode of The Podcasters Club dives into audience targeting for podcasters. Host Kane grills three digital marketing experts: Dane Porter (Ground Zero Digital), Carma Levene (The Marketer & Social Chameleon), and Broden Johnson (Yakk Digital). They discuss nailing your target audience, niche selection, crafting ideal listener avatars, plus hot spots to find and connect with your listeners. Learn how to create specialized content that resonates and build a loyal following in the Australasian market.