This episode I talk to Bryan Barletta who is an expert in podcast advertising and AdTech. He runs Sounds Profitable, which covers strategic and tactical changes to the business of podcasting via a podcast, a newsletter, and more.
We discuss:
Are you ready to monetise your podcast?
Options for monetisation
Why audience targeting matters
CPM vs sponsorship
Calculating the value of your listeners
How to contact potential sponsors
The three types of podcast ad’s
Whether you should monetise at all
If you have any questions about podcast advertising, get in touch at kane@precisionpodcasting.com.
