Do you have a back-catalogue of old episodes?
Remastering can enhance, refresh and standardise your old content.
How many old episodes do you have just sitting there? 25? 100? 300? Are those episodes serving you and your listeners in the best way they can? Is anyone still listening to them?
Your back-catalogue makes up a significant portion of the value of your podcast. Think of all those ideas and conversations, and how they forged the path you’re on today. Think of all that content. You could be using it!
But maybe your old episodes sound bad because you were new to recording, maybe you talked about something that’s not relevant for you or your listeners any more, maybe you have some old ads and sponsor messages in the masters, or maybe you’ve changed your theme music. Maybe your episodes weren’t even mastered in the first place!
This is when remastering can transform your back-catalogue into an asset.
Kane Power - Precision Podcasting Head Engineer
“From 2009 to 2016 I worked as an audio engineer and archivist for major record labels and top artists in London, UK.
One of my main jobs was to restore old music assets in the form of analogue master tapes, and digitise them for modern remastering.
I’ve been trusted with hundreds, if not thousands of original master tapes from artists like The Who, The Rolling Stones, The Clash, Elton John, David Bowie, Van Morrison, The Spice Girls, Bob Marley...the list goes on and on.
These artists and their labels went on to release these remastered versions of their greatest performances, and generated hundreds of millions of dollars in new asset revenue. It’s just smart business repurposing assets.
The long term value of remastering is incalculable, and it’s no different for podcasters.”
Standardised episodes.
Remove old intros, outros, ad’s and music and update all episodes to have the same format. From EP01, listeners of your show will instantly recognise your podcast, and audio levels will be uniform - no more volume fluctuation between episodes.
Evergreen Content.
Old CTA’s, outdated contact details, ‘baked-in’ ads and sponsor messages - remove what’s no longer relevant and ensure your episodes are evergreen.
Improved audio quality.
You’d be surprised at the difference a quality remaster can make to the sound quality of your old episodes. Remove background noise, reduce echo, and make you and your guests sound more professional. Edit episodes to flow more smoothly, or just enhance the current master.
More engagement = more profit.
Podcasts with good sound quality engage and retain audiences better than podcasts with poor quality audio. Improve your audio and grow your audience. Remastering can open up new sponsorship possibilities through tools like dynamic ad insertion, and improving your back catalogue can make your offer more attractive.
Here’s what Kenny Coleman from #1 Bourbon podcast Bourbon Pursuit has to say about remastering 329 episodes with Precision Podcasting :
““Precision Podcasting was able to remaster our entire back catalog of 329 episodes in record time. Kane worked with me to determine the scope of our back catalog project, his professional attitude and experience in the podcast field allowed him to start quickly without any oversight.
Kane removed ads and cleaned up old episodes so we could move to a dynamic insertion platform. The whole project was completed on time and within the quoted budget. I would never hesitate to use Kane again for any of his services.””
Kenny Coleman - Bourbon Pursuit Podcast
Using advanced digital remastering software, Precision Podcasting can turn your old episodes into current, valuable content that works for you and your podcast. Get in touch using the contact form, or send an email to kane@precisionpodcasting.com today, to discuss how remastering can benefit your podcast.
